DIGITAL MARKETING

The Digital Marketing Diploma Program prepares students to build strategic, results-driven online campaigns using the latest digital tools and social media platforms. Ideal for those seeking a career in marketing, communications, or online brand management, this program offers hands-on training in social media strategy, blogging, podcasting, content creation, and community engagement.

Students will gain the knowledge and skills required to develop and execute effective digital marketing plans aligned with specific business goals. Instruction is delivered in an interactive classroom setting through lectures, group activities, projects, field trips, class discussions, and real-world content creation.

• Comprehensive Strategy Development: Learn how to define a digital marketing strategy using various platforms and tools.
• Real-World Skills: Gain hands-on experience with blogging, podcast production, video marketing, and content planning.
• Community Engagement & Analytics: Understand how to moderate online communities, analyze insights, and communicate effectively with audiences.
• Interactive Learning Environment: Delivered through lectures, group work, class dialogue, projects, and multimedia resources.

• Social media marketing strategy development

• Selecting platforms based on business goals

• Building marketing campaigns and content calendars

• Blogging and WordPress content management

• Podcast creation and scripting

• Video and mobile marketing strategies

• Community management and audience engagement

• Influencer and online communication strategies

• Managing and moderating social media platforms

• Social media analytics and performance insights

• Creating and executing digital communication plans

• Online brand building and digital presence

• Converting audience engagement into business results

• Communication skills in digital environments

• Managing online reputation and interactions

Upon completion, students will:

• Understand the social media landscape and platform best practices
• Build a complete social media plan tailored to business goals
• Moderate a blog, write podcast scripts, and produce a podcast
• Select the most appropriate platforms based on audience and objectives
• Create a content calendar and strategy for digital campaigns

Students will also develop practical digital skills, including:

• Blogging as a business marketing tool
• Podcast scripting and recording
• Social media analysis and insight reporting
• Managing online conversations and turning negative sentiment into positive engagement
• Moderating digital communities and interacting with influencers

Graduates of this program are prepared to pursue roles such as:

• Social Media Manager
• Digital Marketing Specialist
• Content Creator
• Community Manager
• Podcast Producer
• Brand Strategist

• Ontario Secondary School Diploma or equivalent
• OR mature student status with successful completion of entrance examination